Industry
Automotive · Enterprise Platform
Client
BMW
BMW (Neue Klasse)

Contributing to BMW’s Neue Klasse Digital Launch
I contributed as a UX/UI designer to BMW’s Neue Klasse project, supporting the Modal Hub experience used during the launch of a new vehicle line. Working under the guidance of the Principal UX and UI Designers, my role focused on refining key user-facing touchpoints while aligning with BMW’s enterprise design standards. My contributions included work on the Modal Hub experience, Help and Contact sections, and elements of the BMW AI Assistant, ensuring clarity, consistency, and launch readiness across multiple surfaces.





