Optimizing Paxi’s Web Portal for a Mobile-First World
Paxi, a leading parcel courier service in South Africa, needed a comprehensive redesign of their shipper portal to better serve their diverse user base. After an in-depth user experience audit, we discovered that the majority of Paxi’s users access the system via mobile devices. The outdated interface and poor mobile accessibility were hindering user engagement across all three main user groups: small businesses, mobile-first entrepreneurs, and larger corporate clients.
Our solution focused on creating a smooth, mobile-friendly user experience, while ensuring advanced features were available for desktop users, aligning the platform with Paxi’s business goals.
A Seamless Shipper Portal for Every User
The redesigned Paxi Shipper Portal now offers an intuitive, mobile-first interface that caters to the unique needs of small businesses, mobile entrepreneurs, and corporates alike. The improved user flow and updated UI have significantly enhanced user engagement and overall satisfaction, aligning perfectly with Paxi’s brand identity. With a strong focus on mobile accessibility, the portal ensures that Paxi's diverse user base can manage shipments and grow their businesses efficiently — whether they’re on the go or at their desks.
